About us

Aaranya was born from a deeply personal place. After losing my mother, I wanted to create something that would keep her presence alive in my everyday life. This brand is dedicated entirely to her — Rashmi — whose strength, grace, and quiet elegance continue to inspire everything I do. What started as a way to hold on to her memory slowly turned into a purpose: to build something meaningful, lasting, and beautiful. Aaranya was officially founded in 2022 by Anchal Shukla, with love at its core.

Growing up, I saw how jewellery was never just an accessory — it carried emotion, memories, and identity. That idea shaped this brand. At Rash and Co, we bring together traditional Indian designs and modern aesthetics to create pieces that feel both timeless and relevant. Whether it’s for a celebration or everyday wear, our collections are designed to help you feel confident, connected, and expressive in your own unique way.

We are also deeply inspired by the strength of women and believe in contributing, in our own way, to a more empowered and confident society. Through our brand, we aim to celebrate individuality, encourage self-expression, and support the idea that every woman deserves to feel valued, strong, and seen.

We are committed to offering imitation jewellery that doesn’t compromise on quality or comfort. Every piece is thoughtfully selected and carefully inspected to ensure it meets our standards. Beyond products, we believe in building trust — through honest practices, reliable service, and a seamless shopping experience. Your satisfaction is at the heart of everything we do.

Aaranya is more than a jewellery brand — it’s a story of love, remembrance, and strength. Through this journey, I hope to share a part of that story with you, and create pieces that become a small but meaningful part of yours.